Velo Vie Bicycles announces the appointment of Ueli Zaugg as the company’s new Chief Operating Officer (COO).

April 14, 2008 – Scottsdale, AZ

Velo Vie Bicycles announces the appointment of Ueli Zaugg as the company’s new Chief Operating Officer (COO).

Since 1983, Zaugg has owned and operated Zaugg Dairy Nutrition, a consulting business specializing in nutrition and management of dairy farms.  There, Zaugg’s objective is not necessarily maximum production, but maximum bottom line with optimum herd health and simplicity in the feed program.

“I am delighted to be part of the VeloVie team as the new Chief Operating Officer and partner,” says Zaugg.  “Since owning a VeloVie Vitesse 300 (since the inception of Velo Vie), I am very enthusiastic about the quality and appeal of the VeloVie products … The new concept marketing the bikes through a dot-com company is very appealing and has realistic future.  The price/performance is unmatched”

Homayoon Farsi, Velo Vie founder and CEO, says, “The tremendous growth of company and demand for our bicycles prompt us to employ Mr. Zaugg as our COO to streamline our operation and customer service.  We are very excited to work with someone like Mr. Zaugg with his experience and his operational experience.”

Mr. Zaugg has been an avid cyclist since 2002, logging over 7000 miles a year.  He is a two-time gold medalist and bronze medalist in the time trial at the Arizona Senior Olympics.  He has won several medals at Arizona state championships in criteriums and time trial events.  He also rides in the platinum category in El Tour de Phoenix and El Tour de Tucson.

About Velo Vie

Velo Vie is an Arizona-based company that manufactures and sells high performance and racing bicycles direct online. Founded in 2006, Velo Vie offers highly customizable bicycle frames featuring Velo Vie Carbon Axis Technology™. Velo Vie offers consumers top quality components through its relationships with manufacturers such as Shimano, Campagnolo, SRAM, Zipp, Fulcrum, Reynolds, Easton, Vision, Profile Design, Ritchey, FSA, Deda, Rolf, Time, Speedplay and Look.  For more information about Velo Vie, visit velovie.com.